Here to help.

by the Artist

The end of last week the Carpenter and I met with customers whom we are doing a kitchen remodel for, at our local tile shop to assist in picking floor and backsplash tile. They brought along a sample of their countertop and a floor tile sample they had found previously. 

Before heading to the store we met first at their home, so I could meet the homeowners for the first time and get a feel for their "style". We looked at the floor and countertop tile samples they had already, and discussed what their design goals were for their kitchen. I also looked at some magazine kitchen samples the homeowner had found. We also talked about the foyer flooring that connects with the kitchen and how to "marry" the two floors, keeping in mind that the foyer floor will be replaced in the future.

On route to the store.. I was studying the chosen countertop sample and decided on a color to look for based on that– a different color then the homeowners had picked. They liked their first pick but were concerned it matched too closely to the old foyer tile.

Once in the store I knew exactly what I wanted and we found a handsome warm gray textured tile quickly. It is made up of random widths of mostly vertical pieces with one large more square area. (If you haven't been to a tile store lately.. you've got to go see the beautiful faux wood tiles and the new monochromatic what I call textured plank tiles. So beautiful!)

We then found a gorgeous glass subway tile in a warm brown with olive undertones. Again picking up a vein of color in the "chosen" countertop sample. We then picked grout color for the floor and subway tiles and we were good to go! The last item to check off needing my help will be the wall color.  

When we were setting the order up, (the Carpenter till needs to measure and order quantities).. I noticed that the homeowners were excited about the choices and how it all came together. They seemed relieved. Seeing that made me very happy. When I help with design decisions.. I want the customer to feel what I'm feeling, to be excited about their project. I also am relieved myself that I was able to successfully assist them. 

The homeowners said more then once.. "we just get so overwhelmed with what to choose". It's scary because you don't know what it will look like till you see it finished. So there definitely has to be a trust factor between a homeowner and the designer. You see that played out all the time on HGTV.

You too can get my design assistance if you sign on a project with Applewood. It is included in the project proposal. No need to feel overwhelmed during a project. Yes there are many decisions to be made. We can help lessen the pressure to make the right choices.

Shoot day.

by the Artist

The Saturday before our new website went live.. we headed to a friends farm to shoot photos for our new website. We had quite the entourage with us including two photogs- Becca and Athena, our lead carpenter Adam, his fiancé Katie, 6 dogs, 2 horses, Laura my friend who owns "Heaven on Earth" farm, a few chickens and Henry the cat. 

The weather was perfect- sunny, light breeze, cool temps. We couldn't have asked for more then that! It truly felt like heaven on earth for me.. this New Jersey suburban farm girl! If I wasn't in charge of the whole darn shoot I would have been very happy. But.. the responsibility of bringing so many people together on a Saturday morning, and getting website worthy photos weighed heavily on me. And being an Art Director who normally is standing behind the photographer dancing a jig to relax the subject.. I had no idea how I was going to "style" the Carpenter and me without "seeing" us.

Well I had nothing to worry about. The shoot areas we chose were perfect, we got a ton of photos which produced some wonderful pics! Yes… in hindsight there were a few things I would have changed… I wish I had bought that dress I saw before the shoot, and I wish I had been more relaxed. But I truly have no regrets. It was a great day. We are blessed!

Below are some photos that I thought you would enjoy from our day.

 

 

Brand new apple!

by the Artist

As I write this.. I'm almost giddy. Four months ago I started down the path to creating a new website for Applewood. I designed our original site with the help of a friend who translated my design into a Wordpress website for me. I had no idea what I was getting into. I am a "print" designer. Everything I work on ends up being spit out the front end of a large press. I love the smell of ink.

Three years ago I approached the design of the site from my experience. It was a tough deal for my web friend to experience. I expected the same degree of control that you get with print. Ha. 

Here I am four months down the road with this brand new site. I found a company that gave me the ability to build a whole site without cracking code. But I was terrified to try this. I procrastinated starting for months. But one cold day in January I started. I could not have done this without the wonderful customer service peeps at Squarespace. They were infinitely patient and exceedingly fast in their response to my questions.

This as a designer is the biggest accomplishment in my career. I had to push through many mental road blocks and fight wanting to collapse in a puddle of despair. I just kept soldiering on. And one day.. it all clicked. All those little bits of info came together and I started connecting the dots. It made sense.

Why am I sharing this with you? It doesn't have a darn thing to do with homebuilding. But it does have to do with owning a small business. And we strive to be transparent here and show you the real deal. And well.. I did "build" something right?

Why did we change the site? Number one.. I wanted to be able to control the site, change it up as needed to keep it fresh, I needed to release my friend from those frantic phone calls "help! the site contact page is down!". We also needed the site to be device friendly. And last… I just wanted a better site for you the visitor. 

Our old blog (which we've had for three years with over 21,000 views) can still be viewed via the link on the right side panel on this page. I did not want to attempt to bring in over 300 posts!

Thank you for following this blog. We've enjoyed writing for you. We will continue to share our build life one post at a time. 

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